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Published in UX Collective

·Dec 22, 2021

Things my cat taught me about evidence-based design

Lessons in cognitive bias from a fussy-eating lockdown pet. — Like a lot of people in lockdown, I acquired a pet. Or to be more accurate, I ran out of excuses not to get one, most of which had revolved around it not being fair to leave a new kitten alone in the house all day. My kids observed that…

Design Thinking

6 min read

Things my cat taught me about evidence-based design
Things my cat taught me about evidence-based design

Jul 6, 2021

Don’t tell me the score!

The UX of sport storytelling — As a UX designer working in sports media, a lot of my work involves thinking about how to present scores — lots of tables, cards, tickers, charts, graphs and other tricks we’ve evolved. But as I’m fond of saying in client calls, checking the result of a sporting event is…

UX

6 min read

Don’t tell me the score!
Don’t tell me the score!

May 14, 2020

Do not go gentle into that good night

How can we make the most of home working before it’s too late? At the start of this lockdown thing, my esteemed relative Helen sent me a link to Kit Krugman’s excellent and thoughtful piece on how Covid may change standards of professionalism. One phrase in particular jumped out at…

Remote Working

7 min read


Published in Bootcamp

·Jan 7, 2020

Your website is a window into your business

How a 50 year-old engineering principle makes the case for consultative design today A few years ago, as part of the preparations for a CX mapping workshop with a new client, I was carrying out a heuristic review of their customer onboarding journey. Halfway through the process, apropos of apparently…

Service Design

7 min read

Your website is a window into your business
Your website is a window into your business

Published in ELSE

·Jul 30, 2019

ELSE Discusses … Distraction

Each month a group of us from ELSE get together to discuss a book we’ve read. Unlike a regular book club, we don’t all read one title and compare notes on it. …

Productivity

12 min read

ELSE Discusses … Distraction
ELSE Discusses … Distraction

Published in ELSE

·Apr 30, 2019

ELSE Discusses … Influence

Each month a group of us from ELSE get together to discuss a book we’ve read. Unlike a normal book club, we don’t all read one title and compare notes on it. …

Entrepreneurship

11 min read

ELSE Discusses … Influence
ELSE Discusses … Influence
Matt Fernand

Matt Fernand

Principal UX Designer

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